Chavez Bldg, Room 402
Office Phone: (520) 621-4370
email: tstockton@fontanagroup.com

Research Interests:
My research interests involve the evaluation of the impact due to the addition of a same-make franchise to a market on that brand’s market share and the sales by the existing outlets. Specifically, my research will attempt to discern whether the market penetration distribution changes shapes or shifts after the addition of a sales outlet. This research relates to legal disputes over the rights of franchisees to retain a certain degree of exclusiveness versus the rights of franchisors to assign their sales networks as they see fit.

Master's Thesis :
Intra-Brand Market Actions: An Analysis of Legal Findings and a Spatial and Demographic-Based Alternative Impact Model

Thesis Advisor :
Professor Gary Thompson

Last updated 2/27/08
Contact Nancy Smith at nansmith@ag.arizona.edu