email tronstad@ag.arizona.edu office Chávez 434 phone (520) 621-2425

Teaching and Research Interests
Dr. Tronstad’s research interests include agricultural marketing, risk management, international trade, and operations research methods. Fruit and vegetable commodities, range livestock, and field crops are a part of his research and extension activities. Much of his work focuses on decision tools and aids that jointly consider production, marketing, and risk factors. He is a past co-editor of the Journal of Agricultural and Resource Economics.

Curriculum Vitae

Awards and Honors
University of Arizona Distinguished Outreach Professor
Extension Faculty of the Year, University of Arizona
Vice-President, WAEA
Distinguished Extension/Outreach Program Group Award, AAEA
Distinguished Extension Program Award, AAEA
Distinguished Extension Project Award, WAEA (twice)
Outstanding Extension Project Group Award, WAEA

Selected Publications
• Frisvold, George, Russell Tronstad, Robert L. Nichols, Mike Watson, and Eric Hequet. “Scope and Economic Impact of Sticky Cotton.” In Sticky Cotton, Causes, Effects, and Prevention, R. L. Nichols, E. Hequet (eds.), USDA/ARS Technical Bulletin #1915, June 2007: 5-30.

• Frisvold, George, Russell Tronstad, and Jeanne M. Reeves. “International Impacts of Bt Cotton Adoption.” In International Trade and Policies for Genetically Modified Products, R.E. Evenson and V. Santaniello (eds.), International Trade and Policies for Genetically Modified Products. Oxfordshire,U.K.: CABI Publishing, 2006: 191-199.

• Aradhyula, Satheesh, and Russell Tronstad. “Estimating Seasonality in the Mean and Variance.” In Essays in Honor of Stanley R. Johnson, M. Holt, and J. P. Chavas (eds.), Berkeley Electronic Press. Article 20. (September 2006): 1-23, available at http:/www.bepress.com/sjohnson/art20.

• Tronstad, Russell, Larry Lev, Stuart Nakamoto, DeeVon Bailey, Chris Bastian, Kynda Curtis, Ramiro Lobo, Wendy Umberger, and Ruby Ward. Certification and Labeling Considerations for Western Agricultural Producers, University of Arizona, Publication AZ1372, September 2005, pp. 1-52.

• Tronstad, Russell, “Challenges of Animal Identification in the West.” In U.S. Livestock Identification Systems: Risk Management and Market Opportunities, W. Umberger and D. Bailey (eds.), Western Extension Marketing Committee, FS#10-04, Fall 2004, 10:1-8.

• Frisvold, George, Jeanne M. Reeves, and Russell Tronstad. “Bt Cotton Adoption in the United States and China: International Trade and Welfare Effects.” AgBioForum, Vol. 9(2), 2006:69-78.

• Tronstad, Russell, and James Unterschultz. “Looking Beyond Value-Based Pricing of Beef in North America.” Supply Chain Management: An International Journal, Vol 10(3), 2005:214-222.

• Tronstad, Russell, Trent Teegerstrom, and Dan Osgood. “The Role of Electronic Technologies for Reaching Underserved Audiences." American Journal of Agricultural Economics 86(August 2004):767–771.

• Tronstad, R., and T. Teegerstrom. “Economic Trade-Offs between Sale Weight, Herd Size, Supplementation and Seasonal Factors.” The Journal of Range Management 56(Sept 2003):425–431.

• Aradhyula, Satheesh and Russell Tronstad. "Does Tourism Promote Cross-Border Trade?" American Journal of Agricultural Economics 85(August 2003):569-579.

• Frisvold, George, and Russell Tronstad. “Economic Effects of Bt Cotton Adoption and the Impact of Government Programs.” In Economic and Environmental Impacts of Agbiotech: A Global Perspective, N. Kalaitzandonakes (ed.), Dordrecht, The Netherlands: Kluwer Academic Press, 2003: 261-286.

• Tronstad, Russell (ed). Western Profiles of Innovative Agricultural Marketing, Pub. AZ1325, U of AZ Coop. Extension, 2003: 55-62.

• Tronstad, Russell. “A Project that Quickly Mushroomed into a Large Direct Marketing Business: Sunfresh Farms.” In Western Profiles of Innovative Agricultural Marketing, R. Tronstad (ed.), Pub. AZ1325, U of AZ Coop. Extension, 2003: 55-62.

• Tronstad, Russell. “Southwest’s Premier Family Entertainment Farm: Schnepf Farms.” In Western Profiles of Innovative Agricultural Marketing, R. Tronstad (ed.), Pub. AZ1325, U of AZ Coop. Extension, 2003: pp. 67-74.

• Tronstad, Russell. “Marketing the Farm Experience and Diverse Products: Mother Nature’s Farm.” In Western Profiles of Innovative Agricultural Marketing, R. Tronstad (ed.), Pub. AZ1325, U of AZ Coop. Extension, 2003: pp. 75-81.

• Umberger, Wendy, Larry Lev, and Russell Tronstad. “Guiding Principles for Innovative Direct Marketing of Agricultural Products.” In Western Profiles of Innovative Agricultural Marketing, R. Tronstad (ed.), Pub. AZ1325, U of AZ Coop. Extension, 2003: pp. 119-122.

• Tronstad, Russell, and Jim Unterschultz. "Industry Opportunities and Some Issues for Value Based Marketing." In Managing for Today's Cattle Market and Beyond, March 2002.

• Ruyle, G. B., R. Tronstad, D. W. Hadley, P. Heilman, and D. A. King. "Aspects of Cattle Ranching in Arizona." In Ecological, Cultural, and Socioeconomic Aspects of Livestock Management in the Southwest, by R. Jemison, C. Raish, and D. Finch. Elsevier Science Press, 2000:379-417.