Travel and Tourism in the Globe-Miami Region 1995–1996
By Julie Leones, Douglas Dunn, and Valerie Ralph
Executive Summary below
Arizona Cooperative Extension
The University of Arizona
I. Executive Summary
- How many visitors came to the Globe-Miami Region between
October 1995 and September 1996?
260,000 visitors came to the region
- What was the economic impact of these visitors?
$13.6 million in expenditures in the Globe-Miami region
million in sales revenue impacts in the Globe-Miami region
634 jobs directly and indirectly resulted from visitor
$1.4 million total tax revenues at the state, county
and city level
- $ 732,000 for the State of Arizona
- $ 323,000 for
- $ 349,000 for the Cities
of Globe and Miami
- Where did these visitors come from?
45 percent were from other parts of Arizona
from other Western states
14 percent from Central
8 percent from Southern
7 percent from Eastern states
6 percent from other countries
- Why were visitors in the area?
Visitors had many different reasons for being in the region.
The following were some of the primary reasons given:
16 percent passing through the area
15 percent to visit
14 percent to visit
Tonto National Monument
to visit family and friends
7 percent to visit
historical sites or museums
- What percent of visitors stopped to see major local attractions?
59 percent saw Roosevelt Lake
44 percent saw Tonto National Monument
35 percent saw historic downtown
28 percent saw Besh-Ba-Gowah
17 percent saw Boyce Thompson Arboretum
8 percent saw Cobre Valley
Center for the Arts
- What were visitors main leisure activities while in the
75 percent were doing general sight-seeing
54 percent visited historic
33 percent took photographs
28 percent visited museums
22 percent went shopping
- What was the age distribution of visitors to the Globe-Miami
7 percent were under 18 years of age (versus 26 percent of U.S. population)
percent were 18 to 35 years of age (versus 27 percent of U.S. population)
43 percent were 36 to 59 years of age (versus 30 percent
of U.S. population)
37 percent were 60 years of age or older (versus 17 percent
of U.S. population)
- What were the major conclusions of this study?
This study was a benchmark for the Globe-Miami region as
it begins a serious expansion in travel and tourism. Over
175 new hotel rooms have been added and the Apache Gold
Casino and Resort has opened since the study was completed.
Overnight visitors should be the focus of tourism promotion
and development efforts in the region in order to increase
average expenditures per visitor.
Arizona markets are especially good markets to target;
promotion in these markets should emphasize the advantages
of overnight stays.