2nd ANNUAL GROWERS MARKETING FORUM:
FARM TO
FORK (GMF3)
January 17 - 19,
2007
Double Tree Hotel at Reid Park
Tucson, Arizona
Produced by:
The University of
Arizona Controlled Environment Agriculture Center (CEAC),
& The
University of Arizona College of Agriculture and Life Sciences
Attention greenhouse and field
growers! You have a Green Thumb
but can you sell the fruits of your
labor?
Contact Glenn McCreedy - gmcc@ag.arizona.edu
Now in its
second year, this is our professional education Growers Marketing Forum
and commercial greenhouse tour. The Forum will be held at the beautiful
Double Tree Hotel at Reid Park, Tucson Arizona, January 17 - 19, 2007.
This course is organized by the CEAC and is directed to all greenhouse and
field crop growers, and the supporting industry. Maybe you are a grower,
manufacturer, or supplier who has a great product, but you can?t seem to
sell beyond the farmer's market. To progress from selling locally to
increasingly larger markets requires knowledge and the toolkit to make it
happen. That is where we come in! In two-plus days you will get the inside
knowledge, tools and techniques from industry experts to enable you to
successfully sell to the grocery and food service trade. The Growers
Marketing Forum includes a half-day tour to EuroFresh Farms
http://www.eurofresh.com/.
(Program Consultant: Dick Furash - Distance Learning Venture,
LLC)
EUROFRESH FARMS TOUR 2007
We will start off the Growers Marketing Forum
with a tour with a tour of North America's largest glass greenhouse
vegetable operation covering over 318 acres near Willcox, Arizona.
Eurofresh Farms is a leader in the greenhouse industry that produces a
consistent, high volume supply of premium pesticide-free tomatoes. In
2004, Eurofresh Farms produced over 100 million pounds of tomatoes,
representing a large share of the U.S. greenhouse tomato market!
During the motor coach drive to Willcox, indulge yourself in
southern Arizona's beautiful natural wonders. The uniqueness of the desert
is set off by nearby mountain ranges and the dramatic rock formations in
Texas Canyon about one hour away from Tucson. See how this
state-of-the-art greenhouse grows, packs, and markets its produce and see
some of Arizona's natural treasures!
Build your sales base and
succeed in regional, national, and international vegetable and crop
markets! The experts speaking at the 2007 GMF3, representing a wide range
of markets and industry segments, will present to growers the practical
information on sales and marketing they need.
Here are a few of the
experts scheduled to speak
at the Growers Marketing Forum:
Mike Bach is president of Management
Ventures, Inc., a research, training and information services firm which
focuses upon global retail trade management to the worlds leading consumer
product suppliers. Bach will
present: Five Secrets of Successful
Selling: Putting the Consumer First.
Craig Slavin, president of
The Franchise Architects, has developed global, custom expansion programs
for worldwide organizations such as Taco Bell, Sears & Roebuck, and
The Circle K Corporation. Slavin will speak on Food Service: What the
Franchises Want.
How does a producer get product to market?
Logistics is a critical link in the production and distribution
chain. Prior to his retirement, Daniel J. King was consumer products
manufacturer The Dial Corporation's Senior Vice President - Product
Supply. King will present - Logistics: the Hidden Card.
Growers
wanting to sell to major grocery chains will get much needed insights from
panelists from Safeway, Basha's and AJ's during the panel discussion, What
do Grocers Want: a Retailer Panel. Safeway's Director of Commodities Bret
Smith leads a team of managers and 35 buyers in a centralized buying
operation, for all Safeway stores throughout the United States and Canada.
Leticia Saldivar, Farmers Market Manager of AJ's Fine Foods is a 20-year
professional in the grocery retail business, with the last eight years in
produce. |
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