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Farm to Fork (GMF3) - Schedule January 17, 2007 - Wednesday Eurofresh Tour: 12:00 - 5:00 p.m. Icebreaker Welcome Reception: 6:00 - 8:00 p.m. January 18, 2007 - Thursday 8-8:30 Program Overview Dr. Gene Giacomelli University of Arizona 8:30-9:15 State of The Industry - Nature and Structure of the Markets Richard Furash, DLV 9:15-10:15 What Do Grocers Want - A retailer panel Moderation: R. Furash Panelists (Tentative): Basha's - AJ’s - Safeway or Fry's 10:15-10:45 Morning Break 10:45-11:30 Marketing Opportunities and Challenges for the Small Grower John Hoogeboom, Rough Brothers 11:30-12:15 Direct to Consumer Dr. Russell Tronstad, University of Arizona 12:15-1:15 Lunch 1:15-3:15 Five Secrets of Successful Selling: Putting The Customer First. Michael Bach, President, Management Ventures Inc. 3:15-3:45 Afternoon Break 3:45-4:30 Succeeding in the Market Dr. Eric Arnould, Petsmart Profession of Research, University of Arizona 4:30-5:00 Program Wrap up Dr. Gene Giacomelli 5:00-6:15 Break 6:15-9:00 Banquet Dinner Speaker: Tom Jopson, Jopson Family Farms, Sacramento California January 19, 2007 - Friday 8:00-8:15 Program Introduction Richard Furash 8:15-9:00 Food Service: What The Franchisees Want Craig Slavin, President, The Franchise Architects 9:00-9:30 Food Services: What The Independent Operator Wants Chef Albert Hall 9:30-10:15 Logistics: “The Hidden Card” Dan King, Rtd-Dial Corp. 10:15-10:45 Break 10:45-11:30 The Eurofresh Story Dwight Ferguson, President, Eurofresh 11:30-12:15 From Growing To Market Dr. Merle Jensen, University of Arizona 12:15-12:30 Program Completion Dr. Gene Giacomelli |
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