Farm to Fork (GMF3) -
Sponsor Letter
The University of
Arizona Controlled Environment Agriculture Center and Distance Learning
Ventures LLC invite you and your company to participate in our 2007
Growers Marketing Forum: Farm to Fork (GMF3) in Tucson, Arizona, January
17-19 at the DoubleTree Hotel Tucson at Reid Park.
Maybe you
are a grower, manufacturer, or supplier who has a great product but can’t
seem to sell beyond the farmer’s market. To progress from selling
locally to increasingly larger markets requires knowledge and the toolkit
to make it happen. That’s where we come in! In two-plus days
you’ll get the inside knowledge, tools and techniques from industry
experts that enable suppliers to successfully sell to the grocery and food
service trade. Attendees raved about the 2006 GMF3: “Hands down—best
conference I have attended...Very practical... This was worth the
money!...A great learning experience... Excellent match with the target
audience...Be back next year!”
We’ll provide an overview of the
industry and discuss: Targeting your customer; identifying and selling
your strengths; preparing for a sales call; making the sales call; working
collaboratively with fellow growers to penetrate the market, and building
a plan that is financially successful.
On completion of this program,
you will be prepared to:
• Define which customers to target
•
Develop an effective sales presentation
• Assess what commitments to
make.
• Assess what commitments not to make!
• Define your
logistics capabilities
• Match your production capabilities to your
market needs
• Estimate your profit
Who should attend?
Anyone who:
• Makes sales calls on customers
• Determines
how the goods are going to get to the customer
• Builds "go-to-market"
plans and strategies
• Matches sales needs to production capabilities
Register online now. Check out new corporate
sponsorship opportunities. For those greenhouse growers and prospective
greenhouse growers, consider the Greenhouse Crop Production and
Engineering Design Short Course that immediately precedes the GMF3. Please
join us!
Dr. Gene A. Giacomelli, Director
Glenn
McCreedy, Short Course Coordinator
Controlled Environment Agriculture
Program (CEAC)
The University of
Arizona |
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