St. Philip's Plaza, the upscale shopping center at River Road and Campbell Avenue, says it's building on its success by adding new venues.
Two new retail stores - Pear Tree House and Creosote Jewelry - and a dance studio - Dansér - have opened in the last couple months, with more moving in soon.
Robert Selby, owner of St. Philip's, calls it a "destination plaza."
"You come here for a sense of place. You come here to enjoy the ambiance.
"It's like a piazza you'd see in Italy with the courtyards and the fountains," he said.
Mary Ann Eastlick, associate professor of retailing and consumer sciences at the University of Arizona, said the plaza thrives because it is a "mixed use center, and that consistently draws traffic to the center."
Many of its stores and restaurants have been successful Tucson businesses for years, with established clientele, which might shop multiple venues during a single visit, Eastlick added.
Read more of the article at http://azstarnet.com/business/local/st-philip-s-adds-new-venues/article_...
Read about Mary Ann Eastlick at http://cals.arizona.edu/fcs/faculty/mary_ann_eastlick