Careers, community and innovation are the key components of a new brand awareness campaign announced Thursday in Tucson by the CEO of the National Retail Federation.
Matthew Shay spoke to about 350 retailing professionals, consultants, senior executives and University of Arizona students gathered at Loews Ventana Canyon for the first day of the UA's annual Global Retailing Conference.
The federation's "This Is Retail" campaign will rely on retailers and executives - big and small - to help attract students to take up careers in the industry.
"Retail is more than the sales associate at the store," Shay said. "People don't realize there's more to it. … They don't think of retail as a lifelong career."
Learn more about the Global Retailing Conference 2013 and the Speakers at http://www.globalretailingconference.org/