Much thoughtful discussion about omni-channel retailing rightly addresses modes of interaction — how modern shoppers blend online, in-store, mobile, catalog and call center solutions.
While many retailers focus on making each of these touch points as convenient and consistent as possible, there are also crucial operational considerations in play.
Read the whole article now at http://www.retailwire.com/discussion/16710/omni-channel-at-macys-its-about-inventory-too
Learn about the Global Retail Conference at http://www.globalretailingconference.org/
