University of ArizonaNorton School of Family and Consumer Sciences

"Ahead of the Curve" Global Retailing Conference in License Magazine

Whether it was the brand management focus of Iconix Brand Group, the resurgence of the Polaroid brand, the big box success of Costco or the mobile strategy of One King’s Lane, the critical factors in retailing that were identified by speakers at the 17th annual Global Retailing Conference, produced by the University of Arizona, were the importance of social media, e-commerce, customer engagement, brands and licensing.

Read the License Magazine article here: http://terryjlundgrencenter.org/articles/License-Mag-2013-05.pdf



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