Sherry L. Lotz
Assistant Professor
Ph.D., Marketing
Scholarly Interests and Activities
Selected Publications and Recent Work
[MAILING ADDRESS]
PO Box 210033
Tucson, AZ 85721-0033
[CAMPUS ADDRESS]
Family and Consumer Sciences Bldg.
1110 East South Campus Drive Tucson, AZ 85721-0033
Phone: (520) 621-3063 Fax: (520) 621-3209
Email:slotz@ag.arizona.edu
Scholarly Interests and Activities:
My primary area of research interest lies in investigations of consumers' attitudes and behaviors of diverse cultures. With my co-collaborators, Soyeon Shim and Ken Gehrt, I am currently involved in a project funded by the U.S.D.A. to examine informal trade barriers associated with consumers and channel members in marketing U.S. fruit to Japanese consumers. The outcome of the study will reveal the competitive position of U.S. fruit in Japan through an analysis of various factors including attitudinal barriers of consumers and channel members and social and business normative barriers.
I am also interested in consumers' attitudes and behaviors in the context of technology-based retailing and services. I am currently working on two projects related to Internet shopping. My co-collaborator, Mary Ann Eastlick, and I have conducted a national study investigating the effects of consumers' privacy concerns, trust, and attitudes on consumers' intentions to shop on the Internet. This project was funded by the Direct Marketing Policy Center. Another project, commissioned by International Business Machines, Inc., involves the prediction of consumers' intentions to shop via Internet versus store channels. Predicted influencers include consumers' sophistication levels toward products, shopping, and technology as well as their search and acquisition importance drivers.
Shim, S., Eastlick, M. A., Lotz, S. L., & Warrington, P. (In press). Predicting consumer intention to use the Internet for information search and shopping: A new perspective. Journal of Retailing .
Lotz, S. & Hu, M. (In press). Diluting negative country of origin stereotypes: A social stereotype approach. Journal of Marketing Management .
Lotz, S., Shim, S., & Gehrt, K. C. (In review). An exploratory study of Japanese consumers' cognitive hierarchies in formal and informal gift-giving situations. Psychology & Marketing .
Eastlick, M. A., & Lotz, S. L. (1999) Profiling potential adopters and non-adopters of an interactive electronic shopping medium. International Journal of Retail & Distribution Management, 27 (6), 209-223. (Awarded Most Outstanding Paper in the 1999 Volume, MCB University Press).