Soyeon Shim
Professor and Director
John and Doris Norton School of Family and Consumer Sciences
shim@ag.arizona.edu
Scholarly Interests and Activities
Selected Publications
[MAILING ADDRESS]
PO Box 210033
Tucson, AZ 85721-0033
[CAMPUS ADDRESS]
Family and Consumer Sciences Bldg.
1110 East South Campus Drive Tucson, AZ 85721-0033
Phone: (520) 621-7147 Fax: (520) 621-9445
Email: shim@ag.arizona.edu
Scholarly Interests and Activities
Dr. Shim is involved with mentoring and advising with doctoral students with all facets of their academic and/or professional career (e.g., research and scholarship, leadership and career development, and teaching and teaching scholarship). As School Director, Dr. Shim devotes most of her time to school administration; nevertheless, she tries to find the time to work with graduate students and maintain her research program.
Shim, S. & Maggs, J. (in press ). A Cognitive and Behavioral Hierarchical Decision-Making Model of College Students' Alcohol Consumption. Psychology & Marketing
Shim, S. & Maggs, J. (in press). A psychogrpahic analysis of college students' alcohol consumption: Implications for prevention and consumer education. Family and Consumer Science Research Journal .
Shim, S. Eastlick, M. A., & Lotz, S. (2004). Search-Purchase (S-P) Strategies of Multi-Channel Consumers: A Segmentation Scheme. Journal of Marketing Channels . 11 (2/3), 33-54.
Xu, Jing, Shim, S., Lotz, S. & Almeida, D. (2004). Ethnic identity, socialization factors and cultural-specific consumption behavior. Psychology & Marketing . 21(2), 93-112.
Kim, H.S., & Shim, S. (2003). Gender-based approach to the understanding of leadership roles among retail managers. Human Resource Development Quarterly . 14(3), 321-342.
Gehrt, K. & Shim, S. (2003). Situational segmentation in the international marketplace: The Japanese snack market. International Marketing Review . 20(2). 182-194.
Lotz, S., Shim, S. & Gehrt, K. (2003). A value-attitude-behavior hierarchical model of Japanese fruit consumption in the context of gift-giving . Psychology & Marketing . 20(1), 59-86.
Shim, S., Eastlick, M., Lotz, S., Warrington, P. (2001). An online prepurchase intentions model: The role of intention to search Journal of Retailing. 77, 397-416. (The Best Paper Award: The Sixth Triennial AMS/ACRA Retailing Conference)
RCSC Graduate Program Details
Retailing and Consumer Sciences Division
Family Studies and Human Development Division
Campaign Cornerstones - New Building Project
Welcome Message from the Director