The Terry J. Lundgren Center for Retailing Presents This Semester’s Big Networking Event
630-8 PM McClleland Park Lobby
February 15, 2011 Read more »
Celebrity homemaker and businesswoman Martha Stewart will be a featured speaker at an annual retail industry event in Tucson. Read more »
Jennifer earned her Bachelor's degree in French and Spanish Literature from the University of Washington in 1997 and her Master's degree in Business from the Eller MBA program at The Univer Read more »
My current research interests include (1) the impact of information technology on consumer communication mechanism and consumer information processing, (2) ethical aspects of consumers and their re Read more »
My position as associate professor in the Academic Program of Retailing and Consumer Sciences has allowed me to convert my passion for learning about consumer decision-making and behavior into a ca Read more »
retailing technology and diverse cultures
During my 14 years of experience as a researcher, I have focused on consumer decision-making issues in the contexts of innovative technological advances, services and diverse cultures.
In my research, I attempt to pursue questions for which I truly desire an answer. For example, I would like to better understand why consumers choose particular shopping channels (e.g., catalog, online, store) to browse, find information and make purchases. My early studies in this area centered on consumers’ decision-making in relation to the then “new” channel of shopping via the Internet, and I currently seek to contribute to the limited knowledge on consumers’ decision-making within the multiple-channel setting (i.e., store, online, catalog).
My second research stream encompasses services retailing. As a doctoral student, I was asked to teach a services marketing course. At the time, it was considered a “new consciousness” in the marketing domain. Since that time, I have been fascinatinated with consumers’ attitudes and reactions to negative experiences such as consumer complaint behavior and waiting.
Finally, as part of my master’s program, I helped acclimate incoming international graduate students to U.S. culture. These responsibilities led to my third context for studying consumer decision-making: diverse cultures, with an emphasis on acculturation and cultural values.
Please contact Dr. Sherry Lotz if you are unable to locate one of the publications listed below.
Yan, R. & Lotz, S. L. (forthcoming). Taxonomy of the influence of other customers in consumer complaint behavior: A social-psychological perspective. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior.
Eastlick, M. A., Lotz, S. L., & Warrington, P. (2006). Understanding online B-to-C relationships: An integrated model of privacy concerns, trust, and commitment. Journal of Business Research. 59 (8), 877-886.
Yan, R. & Lotz, S. L. (2005). The waiting game: The role of predicted value, wait disconfirmation, and providers’ actions in consumers’ service evaluations. Advances in Consumer Research, 33.
Lotz, S. L., Shim, S., & Gehrt, K. C. (2003). A study of Japanese consumers’ cognitive hierarchies in formal and informal gift-giving situations. Psychology & Marketing. 20 (1), 59-85.
Shim, S., Eastlick, M. A., Lotz, S. L., & Warrington, P. (2001). An online prepurchase intentions model: The role of intention to search. Journal of Retailing. 77 (3), 397-416. (Best Paper Award: The Sixth Triennial AMS/ACRA Retailing Conference)
Lotz, S. L. & Hu, M. Y. (2001). Diluting negative country of origin stereotypes: A social stereotype approach. Journal of Marketing Management. 17 (1-2), 105-135.
Eastlick, M. A., & Lotz, S. L. (2000). Objective and multidimensional acculturation measures: Implications for retailing to Hispanic consumers. Journal of Retailing and Consumer Services, 7, 149-160.
Lotz, S. L., Eastlick, M. A., & Shim, S. (2000). Modeling patrons’ activities at entertainment malls: A study in “flow”. American Marketing Association Conference Proceedings. Chicago: 11, 256-258.
I love teaching. It is as simple as that. I love the process of helping someone - be that in a formal classroom, in an online course, with an employee or colleague in my private bu Read more »
Financial analysis and decision-making
I have always had a wide range of interests: business, mathematics, politics, sociology and more. Read more »
I am a rare generalist in today's greatly specialized academic world, and this wide-angle focus is necessary to give good personal finance advice, as the area is so broad and interrelational. Thus, I research and study advanced mathematical finance, corporate finance, behavioral finance, general business, careers, economics (both macro and micro), psychology, sociology and more.
One piece I'm proud of is a letter published in The Economists' Voice in 2006, a journal edited by a Nobel Prize-winning economist. This letter stated an important reason for the existence of significant market inefficiency that I had not seen explicitly in the literature. The insight is especially significant in light of the financial crisis of 2008.
Please contact Dr. Richard Serlin if you are unable to locate one of the publications listed below.
Serlin, R. (2008). Letter: Magin Begs Liberals to Think Twice about Social Security Privatization—I Say, "Think Thrice". The Economists' Voice 5.1.
Serlin, R. (2006). Letter: Informed Investors Have Limited Ability to Push Prices to Efficiency. The Economists' Voice 3.8.