University of ArizonaNorton School of Family and Consumer Sciences

Retailing and Consumer Sciences

Celebrity TV entrepreneur Martha Stewart, set to speak here

Celebrity homemaker and businesswoman Martha Stewart will be a featured speaker at an annual retail industry event in Tucson. Read more »

Richard Wood

First Name: 
Richard
Last Name: 
Wood
Richard Wood
Adjunct Lecturer
Family and Consumer Sciences
650 N Park Ave
Tucson, Arizona 85721-0078

Ya-Hui Kuo

Ya-Hui Kuo
Last Name: 
Kuo
First Name: 
Ya-Hui
Academic Program: 
Retailing and Consumer Sciences
Graduate Student

Brintha Subramaniam

Brintha Subramaniam
Last Name: 
Subramaniam
First Name: 
Brintha
Academic Program: 
Retailing and Consumer Sciences
Degrees: 
MS.in Agricultural and Resource Economics (Econometrics), University of Arizona
Hometown: 
Sri Lanka
Minor: 
Statistics
Graduate Student

Tony Stovall

Tony Stoval
Last Name: 
Stoval
First Name: 
Tony
Academic Program: 
Retailing and Consumer Sciences
Degrees: 
A.B. - International Relations, Stanford Univeristy | MBA - University of Arizona
Hometown: 
Birmingham, AL

Research Interests:
Conspicuous Consumption
Consumer Decision Making
Consumer Health & Well-Being
Urban Consumption Read more »

Minor: 
Human Geography
Recent Accomplishments: 

CONFERENCE PRESENTATIONS
Stovall, T. "Loyalty by any other name: A literature review of brand and store loyalty."
AMA/ACRA Triennial Conference, Seattle, WA (April, 2012) - presentation

Ligon, V., Milla, S., Stovall, T. (equal authorship) "Is it really mine? Making sense of ownership in the digital world: A qualitative study of consumer relationships with digital possessions." Academy of Marketing Conference, Southampton, U.K. (July, 2012) - paper accepted

FELLOWSHIPS & GRANTS
The Ph.D. Project - Marketing Doctoral Students Association (2011-present)

University of Arizona Graduate Diversity Fellowship (2010)

University of Arizona College of Agriculture and Life Sciences Fellowship (2012)

Marketing & Public Policy Workshop and Doctoral Seminar (June, 2012) - sponsored attendee & travel grant recipient
 

CITIZENSHIP
Advisor - Black Retail Action Group (BRAG) - (UA chapter of national student club - housed in Terry J. Lundgren Center for Retailing) - 2011-present

AMA/ACRA Triennial Conference 2012 - submission reviewer

ACRA Conference 2013 - submission reviewer

AMA Summer Educator's Conference 2013 - submission reviewer

Stanford Class of 1989 - 10-year reunion Co-chair; 15-year reunion planning committee

Reveille Men's Chorus of Tucson - Board of Directors (2011-present); Member (2010-present)
 

Graduate Student

Jennifer Andrews

Jennifer Andrews
Last Name: 
Andrews
First Name: 
Jennifer
Academic Program: 
Retailing and Consumer Sciences
Degrees: 
Bachelor's degree in French and Spanish Literature from the University of Washington in 1997, and Master's degree in Business from the Eller MBA program at The University of Arizona in 2002.

Jennifer earned her Bachelor's degree in French and Spanish Literature from the University of Washington in 1997 and her Master's degree in Business from the Eller MBA program at The Univer Read more »

Graduate Student

Sun Young Ahn

Sun Young Ahn
Last Name: 
Ahn
First Name: 
Sun Young
Academic Program: 
Retailing and Consumer Sciences
Degrees: 
M.S. Consumer Sciences, Seoul National University; B.S. Consumer Sciences, Business Administration, Seoul National University
Hometown: 
Seoul, Korea

My current research interests include (1) the impact of information technology on consumer communication mechanism and consumer information processing, (2) ethical aspects of consumers and their re Read more »

Minor: 
Cognitive Science
Graduate Student

Sherry L. Lotz, Ph.D.

First Name: 
Sherry
Last Name: 
Lotz
Sherry L. Lotz, Ph.D.
Associate Professor
Retailing and Consumer Sciences
650 N Park Ave
Tucson, Arizona 85721-0078
(520) 621-3063

My position as associate professor in the Academic Program of Retailing and Consumer Sciences has allowed me to convert my passion for learning about consumer decision-making and behavior into a ca Read more »

Areas of expertise: 

Consumer decision-making

services retailing,

retailing technology and diverse cultures
 

Research Focus: 

During my 14 years of experience as a researcher, I have focused on consumer decision-making issues in the contexts of innovative technological advances, services and diverse cultures.

In my research, I attempt to pursue questions for which I truly desire an answer. For example, I would like to better understand why consumers choose particular shopping channels (e.g., catalog, online, store) to browse, find information and make purchases. My early studies in this area centered on consumers’ decision-making in relation to the then “new” channel of shopping via the Internet, and I currently seek to contribute to the limited knowledge on consumers’ decision-making within the multiple-channel setting (i.e., store, online, catalog).

My second research stream encompasses services retailing. As a doctoral student, I was asked to teach a services marketing course. At the time, it was considered a “new consciousness” in the marketing domain. Since that time, I have been fascinatinated with consumers’ attitudes and reactions to negative experiences such as consumer complaint behavior and waiting.

Finally, as part of my master’s program, I helped acclimate incoming international graduate students to U.S. culture. These responsibilities led to my third context for studying consumer decision-making: diverse cultures, with an emphasis on acculturation and cultural values.

Current Projects: 
  • Co-Principal Investigator, Exploring Consumers’ Multichannel Shopping Experiences through Customer Participation. Funding: $80,000, IBM Business Innovations Services. Collaborator: Mary Ann Eastlick.
Subjects Taught: 
  • Services retailing (undergraduate and graduate)
  • Global retailing (undergraduate and graduate)
  • Research methodology (graduate)
  • Consumer behavior (undergraduate, beginning in Spring 2011)
     
Select Publications: 

Please contact Dr. Sherry Lotz if you are unable to locate one of the publications listed below.

Yan, R. & Lotz, S. L. (forthcoming). Taxonomy of the influence of other customers in consumer complaint behavior: A social-psychological perspective. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior.

Eastlick, M. A., Lotz, S. L., & Warrington, P. (2006). Understanding online B-to-C relationships: An integrated model of privacy concerns, trust, and commitment. Journal of Business Research. 59 (8), 877-886.

Yan, R. & Lotz, S. L. (2005). The waiting game: The role of predicted value, wait disconfirmation, and providers’ actions in consumers’ service evaluations. Advances in Consumer Research, 33.

Lotz, S. L., Shim, S., & Gehrt, K. C. (2003). A study of Japanese consumers’ cognitive hierarchies in formal and informal gift-giving situations. Psychology & Marketing. 20 (1), 59-85.

Shim, S., Eastlick, M. A., Lotz, S. L., & Warrington, P. (2001). An online prepurchase intentions model: The role of intention to search. Journal of Retailing. 77 (3), 397-416. (Best Paper Award: The Sixth Triennial AMS/ACRA Retailing Conference)

Lotz, S. L. & Hu, M. Y. (2001). Diluting negative country of origin stereotypes: A social stereotype approach. Journal of Marketing Management. 17 (1-2), 105-135.

Eastlick, M. A., & Lotz, S. L. (2000). Objective and multidimensional acculturation measures: Implications     for retailing to Hispanic consumers. Journal of Retailing and Consumer Services, 7, 149-160.

Lotz, S. L., Eastlick, M. A., & Shim, S. (2000). Modeling patrons’ activities at entertainment malls: A study in “flow”. American Marketing Association Conference Proceedings. Chicago: 11, 256-258.

Scott Hessell

First Name: 
Scott
Last Name: 
Hessell
Scott Hessell
Director, Terry J. Lundgren Center for Retailing
Retailing and Consumer Sciences
650 N Park Ave
Tucson, Arizona 85721-0078
(520) 621-8573

I love teaching.  It is as simple as that.  I love the process of helping someone - be that in a formal classroom, in an online course, with an employee or colleague in my private bu Read more »

Areas of expertise: 

Financial analysis and decision-making

Entrepreneurship

International business
 

Subjects Taught: 
  • Retail innovation and entrepreneurship (undergraduate)
  • Supply chain management (undergraduate)
  • Introduction to retailing (undergraduate)
  • Money, consumers and family (undergraduate)
  • Retail business analysis and decision-making (undergraduate)
  • Retail database management (undergraduate)
  • Retail math (undergraduate)

Richard H. Serlin

Last Name: 
Serlin
Richard H. Serlin, Ph.D.
Adjunct Professor
Retailing and Consumer Sciences
650 N Park Ave
Tucson, Arizona 85721-0078
(520) 395-0875

I have always had a wide range of interests: business, mathematics, politics, sociology and more. Read more »

Areas of expertise: 
  • Personal Finance
  • Investments
  • Corporate Finance
  • General Business
  • Entrepreneurship
  • Econometrics
Research Focus: 

I am a rare generalist in today's greatly specialized academic world, and this wide-angle focus is necessary to give good personal finance advice, as the area is so broad and interrelational. Thus, I research and study advanced mathematical finance, corporate finance, behavioral finance, general business, careers, economics (both macro and micro), psychology, sociology and more.

One piece I'm proud of is a letter published in The Economists' Voice in 2006, a journal edited by a Nobel Prize-winning economist. This letter stated an important reason for the existence of significant market inefficiency that I had not seen explicitly in the literature. The insight is especially significant in light of the financial crisis of 2008.
 

Current Projects: 

 

Subjects Taught: 

Personal Finance

Select Publications: 

Please contact Dr. Richard Serlin if you are unable to locate one of the publications listed below.

Serlin, R. (2008). Letter: Magin Begs Liberals to Think Twice about Social Security Privatization—I Say, "Think Thrice". The Economists' Voice 5.1.

Serlin, R. (2006). Letter: Informed Investors Have Limited Ability to Push Prices to Efficiency. The Economists' Voice 3.8.
 



Tel: Main Office 520.621.1075 Norton School Student Services 520.621.1295
Mailing Address: 650 N. Park Ave Tucson, Arizona 85721-0078 (Map to McClelland Park)
Site Map  Email: sfcs@cals.arizona.edu  

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