UA Grad Finds Niche in Jewelry

Whitney Wilkening
Whitney Wilkening

Even in hard times, 'bling' sales sparkle. How do you sell jewelry in a recession? Make a woman feel like a million bucks - for about fifty bucks. Just ask Whitney Wilkening.

She graduated from the University of Arizona with a degree in retailing and consumer sciences in 2008 and now owns a successful jewelry line in New York, Bling By Wilkening.

She stopped by the campus on Tuesday for a show and scholarship fundraiser. She even sold some sparkly pieces to her professors.

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Released date: 
Oct 28 2010