Forget the stereotype of the long-winded professor.
At the University of Arizona, professors and instructors are embracing Twitter – with its famously brief 140-character posts – to connect with their students, engage them in discussions, foster new interactions and help them leverage social media for successful careers.
"I like my students to really understand various social networking platforms like Facebook, YouTube, Reddit, Pinterest and Twitter, and how to make the most of them," said Sudha Ram, Anheuser-Busch Professor of Entrepreneurship and Management Information Systems in the UA's Eller College of Management, who teaches classes on Web and social media, analytics and business intelligence.
"I want to show them that even having just 140 characters to compose a tweet can be useful."
Ram is one of a growing number of UA professors and instructors exploring how Twitter can help them enhance their classroom teaching. In Ram's case, it seemed logical to incorporate them into her classes since her own research includes several social media platforms.
"If you want to understand the various social media platforms, the first thing you have to do is use them," she said.