Commerce

UA Professor Aims to Shift Consumer Landscape

Sharing Tribes promotes lending and borrowing over buying. It involves "taking the science of retailing and applying it to the practice of sharing," Anita Bhappu says.

Share, don't buy. That's the motive driving a soon-to-launch, community-based software program called Sharing Tribes.

Anita Bhappu, a University of Arizona associate professor of retailing and consumer sciences, serves as the chief scientific officer for Sharing Tribes LLC, which is launching a mobile app to enter beta testing come January.

UA Shares Agricultural Technology With World

The University of Arizona again served as Official Knowledge Partner to the 2015 Global Forum for Innovations in Agriculture held in Abu Dhabi, United Arab Emirates, this spring. With 102 countries represented at the Forum - launched just a year ago - the GFIA has become one of the world's most influential global platforms for scientists, entrepreneurs and policymakers to present and explore innovations toward sustainable agriculture and food security.

UA Leads Effort to Build Mexican Extension

As the state's only land-grant institution, the University of Arizona has led outreach efforts through its Cooperative Extension offices across Arizona. Now the UA is assisting efforts to build a similar network south of the border.

The UA-led project, announced at Thursday's meeting of the Arizona Board of Regents, is called the Red de Extensión e Innovación Nacional Universitaria, also known as project REINU. The name translates to the National University Extension and Innovation Network.

UA Global Retailing Conference Announces 2014 Presenters

The University of Arizona's Terry J. Lundgren Center for Retailing has announced its 2014 Global Retailing Conference lineup of presenters, which includes UA alumnus Lundgren, CEO of Macy's, and Bobbi Brown, founder of Bobbi Brown Cosmetics.

With a theme of "Ignite the Customer Experience," the conference presentations will focus on how retailers engage customers in their brands and enhance the shopping experience through innovation, technology and techniques for meeting evolving consumer preferences.

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