E-commerce has exploded in the past ten years, as more people go to the Internet to buy and sell goods and services. Technology has driven much of that shift.
In coming years, changes will continue to occur, not online however, but in brick and mortar stores, according to Anita Bhappu, an associate professor of retailing and consumer sciences at the University of Arizona.
"The key thing has been about seamless integration across channels," Bhappu said. For those big retailers who have both physical stores and online marketplaces, " they can meet their consumer in whichever place the consumer is at, and can follow them through their path to purchase."