University of ArizonaNorton School of Family and Consumer Sciences

Omni-Channel at Macy's: It's About Inventory Too

Much thoughtful discussion about omni-channel retailing rightly addresses modes of interaction — how modern shoppers blend online, in-store, mobile, catalog and call center solutions.

While many retailers focus on making each of these touch points as convenient and consistent as possible, there are also crucial operational considerations in play.

Read the whole article now at http://www.retailwire.com/discussion/16710/omni-channel-at-macys-its-about-inventory-too

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