According to the Pew Research Center, the millennial generation — defined as those born between 1981 and 1996 — surpassed Generation X to become the largest share of the American workforce in 2015, with 53.5 million millennials either holding jobs or seeking them. The University of Arizona's Class of 2016 is at the tail end of this generation. As such, it finds itself in a position to permanently shape the future of American employment.
"I believe that the millennial generation brings a consumer ideology to the workplace," said UA retailing and consumer sciences professor Anita Bhappu. "They've grown up as their family's digital retail expert, which has created this well-tuned consumer lens that they use in all facets of their life, particularly when it comes to finding a career."